About us
At JAS Theatricals, we offer general management services to a wide range of theatrical productions - from major West End musicals, revivals, new writing, adaptations and staged concerts, plays and small-scale work. We can be involved from the earliest development workshops to sit-down and touring productions and events.
With extensive experience in the industry, and a genuine passion for theatre, our general management team is dedicated to bringing the best talent and material together to produce high quality and inspiring entertainment for audiences both in the UK and around the world.
As general managers we benefit from the wider range of skills and expertise within the KMJ Entertainment group and can offer additional routing, production, ticketing, and operational services outside the typical scope of general management if required.
JAS Theatrical partners with some of the industry's leading producers including the National Theatre, ATG, Alchemation and Octopus Theatricals and our current projects include the Hadestown UK tour, Something Rotten! at Manchester Opera House and the Single White Female UK tour.
Who we are
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Danni is a senior theatre executive with more than 20 years of experience working at some of the industry's most respected producing organisations, including LW Entertainment (formerly The Really Useful Group), Ambassadors Theatre Group, Shakespeare’s Globe, Cameron Mackintosh Ltd, and Bill Kenwright Ltd.
From 2015 to 2024, Danni served as in-house General Manager at The Really Useful Group, overseeing a number of West End productions. In this role, she oversaw every stage of the production lifecycle, from initial workshops and development through to opening night and into running. She was also the inaugural General Manager of The Other Palace Theatre, Andrew Lloyd Webber’s dedicated home for musical theatre.
Danni has extensive expertise in theatrical licensing. She has led the global rollout of numerous productions and served as Line Producer for international tours of The Phantom of the Opera, Cats, Sunset Boulevard, and Evita across the UK, Europe, South America, Australia, and the Middle East.
Prior to joining The Really Useful Group, Danni worked on a wide range of acclaimed productions, including the West End and Broadway productions of Richard III and Twelfth Night starring Mark Rylance; the world premiere of Ghost the Musical at London’s Piccadilly Theatre; the Broadway transfer of Hair at the Gielgud Theatre; The Rocky Horror Show at the Comedy Theatre; Guys and Dolls at the Piccadilly Theatre; and Riflemind, directed by Philip Seymour Hoffman, at Trafalgar Studios.
Alongside her executive career, Danni serves as a Trustee of the Watermill Theatre in Newbury.
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Becci has over a decade of general management experience, holding key roles at LW Entertainment (formerly the Really Useful Group) and Nimax Theatres on major productions including School of Rock, the UK tour and LA production of Everybody's Talking About Jamie, Aspects of Love at the Lyric Theatre, and the opening of the first new West End London theatre in 50 years @sohoplace, general managing the first two productions, including As You Like It.
At JAS Theatricals, Becci's credits include UK tours of Dear England, Picture You Dead, and Single White Female, Something Rotten! at Manchester Opera House, Love Quirks at The Other Palace and the 2027 Hadestown UK tour.
As Senior General Manager, Becci manages our general manager and production assistant team, and works closely with leading producers, creatives, venues, and production teams, combining a calm, practical approach with a deep understanding of how to get shows on stage and keep them running smoothly.
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Stuart is one of the UK live entertainment industry's most respected leaders. He has more than four decades of experience investing, building and scaling major live businesses, events and brands. Stuart originally founded music & entertainment promoter Kilimanjaro Live and now leads KMJ Entertainment Group, uniting a multi-brand entertainment portfolio spanning live music, festivals, comedy, spoken word, theatre producing and general management, immersive experiences and ticketing.
Stuart has helped shape some of the UK's most significant live platforms. As a founding executive at Live Nation, he led the creation of Download, Wireless and Hyde Park Calling festivals, and major global events such as Live 8 and Live Earth.
Stuart received the LIVEtime Achievement Award at the 2025 LIVE Awards, recognising his many contributions and achievements to date, including tackling secondary ticketing issues.
As Group CEO he continues to champion the evolution of live entertainment and experiences through KMJ’s diverse portfolio.
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Jo has spent the majority of her career in the entertainment sector. Having started in commercial finance, she qualified as ACMA over 30 years ago and went on to hold senior UK and International finance roles at Sony Music UK, Sony International and EMI, before moving into COO positions at leading talent agency The Team (formerly Wasserman) and at Posterscope, the out‑of‑home media and experiential marketing group within Dentsu Group Inc.
Prior to joining KMJ, Jo was COO and Managing Director of LW Entertainment (formerly The Really Useful Group), Andrew Lloyd Webber’s wholly owned company responsible for producing, licensing and exploiting his 50+ year catalogue of iconic musicals and works globally. LW Entertainment works with major international producing partners and venue owners, including Cameron Mackintosh, Crossroads, No Guarantees, TEG and ATG. During Jo's time at LW Entertainment Andrew Lloyd Webber continued to create, produce and adapt his work, including Cinderella and Sunset Boulevard.
Jo has been KMJ Group COO and JAS Theatricals COO since January 2026, bringing her passion for theatre and deep strategic and operational experience to the team.
Our associates
JAS Theatricals is part of KMJ Entertainment, a group which brings together 16 different industry-leading live event brands, including Kilimanjaro Live, Gigantic Tickets, Fane Group, ShowPlanr and Regular Music. Together, they sell over 4 million tickets per year in the UK alone.
Being part of KMJ Entertainment Group enables JAS Theatricals to access the group’s in-house legal, marketing, HR, accounting, and design services on a project-by-project basis, as and when required and customised to meet an individual production’s needs. Additionally, KMJ is a member of Berlin-based DEAG Entertainment Group, which operates across Europe and beyond with a leading network of live event productions.